Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.

Mainstream agricultural research has focused primarily on technical and biological aspects and is aimed at controlling or manipulating nature through the use of external inputs, such as
agricultural chemicals or super seed. In developing countries, the results of this research have benefited some resource-rich farmers in well-endowed areas, were suitable to only a limited
extent for poorer farmers in the more favourable areas, and were - in most cases - completely inappropriate for small-scale farmers in marginal areas, e.g. in the mountains or the drylands.

African farming systems are highly heterogeneous: between agroecological and socioeconomic environments, in the wide variability in farmers’ resource endowments and in farm management. This means that single solutions (or ‘silver bullets’) for improving farm productivity do not exist. Yet to date few approaches to understand constraints and explore options for change have tackled the bewildering complexity of African farming systems. In this paper we describe the Nutrient Use in Animal and Cropping systems – Efficiencies and Scales (NUANCES) framework.