This book is the re-titled third edition of the widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions,Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.
The CDAIS Communication strategy for 2015-2018 aims to contribute to CDAIS project's core objective of making agricultural innovation systems more efficient and sustainable in meeting the demands of farmers, agribusiness and consumers. For more information on CDAIS, see: https://www.fao.org/in-action/tropical-agriculture-platform/cdais-project...
Rationale Documentation is a vital part of CDAIS project’ objective to test the theory of change in pilot countries because it will enable to record the process of capacity development in agricultural innovation systems. At the same time, documentation will help CDAIS in delivering on public information targets, complying with requirements of its main donor and provide material for communication for development.
This concept note has been developed within the context of the EU-funded CDAIS project, which is jointly implemented by AGRINATURA-EEIG and the Food and Agriculture Organization of the United Nations (FAO) to support the TAP Action Plan in eight pilot countries in Africa (Angola, Burkina Faso, Ethiopia, Rwanda), Asia (Bangladesh, Laos) and Central America (Guatemala, Honduras) .
This training manual was prepared under the EU-funded project Capacity Development for Agricultural Innovation Systems (CDAIS), a global partnership (Agrinatura, FAO and 8 pilot countries) that aims to strengthen the capacity of countries and key stakeholders to innovate in complex agricultural systems, thereby achieving improved rural livelihoods.
The timeline tool is generally put to use when stakeholders embark upon the self-assessment phase of their innovation partnership. Stakeholders are asked to recall moments they feel were significant for the partnership, from its beginning to the present and to reflect upon how the partnership has evolved since it began.
The capacity-focused problem tree pinpoints a core capacity issue, along with its causes and effects. It helps clarify the precise capacity-development objectives that the intervention aims to achieve. The focus should be on functional capacity, but room should be left to acknowledge technical capacity issues too.
This tool enables participants to become cognisant of the functional capacities discovered through the capacity scoring questionnaire, and test the limits of these capacities through simulations or role-playing (e.g. problem-solving, collaboration, information sharing, and engagement). The simulation game leads to an intuitive understanding of innovation capacities and of the importance of the enabling environment, helping participants to learn about the significance of these capacities.
This tool is a simple tool to map out the current status of the AIS, and to discover where the actors want to go. The rich picture tool can be used both to describe the current situation and to illustrate future plans. A rich picture opens up discussions and helps participants reach a broad and collective understanding of the situation.
The Action Planning is a tool that formalizes commitments and plots the route to their implementation. An action plan is intended for the use of the core actors, who will have been identified beforehand in the visioning phase. It determines who does what and when, and is therefore essential to ensuring that things get done and that the goals and visions set out in the capacity development strategy are achieved.