This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
WhatsApp sends real-time messages and is one of the world’s most popular communication applications in the 21st century. The present study highlights and examines the domestication of WhatsApp among farmers. An exhaustive whatsapp user list was prepared from each village and 3 farmers were selected with the help of systematic sampling technique. Thus, 90 farmers from the 3 blocks of the district using whatsapp were purposively selected and grouped for sending the messages of agricultural aspects. The study was conducted at Krishi Vigyan Kendra, Neemuch during 2016-17.
Esta tesis expone un análisis de la cadena de valor del cacao, en su contexto internacional - nacional, y de la cadena de valor de una organización de segundo grado, como UNOCACE, en un marco de tiempo de diez años (2002 – 2012). Los elementos de estudio se basaron en la metodología de acción colectiva de Julio Berdegué y la plataforma RURALTER. Con el fin de exponer el rol determinante de la acción colectiva en las cadenas productivas.
Esta presentación dentifica factores que inciden en la adopción de tecnología e innovación productiva en la citricultura familiar en el municipio de Chajarí, Entre Ríos. Más del 80% de la producción citrícola provincial se concentra en la región NE de Entre Ríos, que es realizada por más de 1600 productores familiares con superficies de 25 ha. El 56% de la producción se destina a mercado interno, 34% a industria y 11% a exportación.
Dans le besoin urgent de lutter contre le changement climatique, une priorité essentielle est de renforcer la capacité de ces groupes et communautés les plus vulnérables, et déjà fortement affectés, à améliorer leur capacité à adapter leurs systèmes de subsistance.
El presente documento recoge una buena cantidad de insumos que informan sobre los procesos que están dirigiendo el desarrollo tecnológico de la cadena, se describen las temáticas y las tecnologías que cada actor o actores así como la agenda que están impulsando. Además, se identifican las áreas líderes hacia donde se está enfatizando y/o orientando la promoción de la innovación, temas comunes, posibilidades de cooperación y vacios temáticos.
Les démarches de développement local sont assez standardisées : à partir d'un diagnostic territorial, on met en oeuvre un appui technique et financier aux organisations locales, pour la réalisation de projets dont elles assureront la gestion. Mais les organisations locales sont de nature variée, toutes n'ont pas forcément envie de gérer les équipements qu'elles demandent ; ceux-ci sont plus ou moins complexes à gérer et certains relèvent des prérogatives communales. Enfin, le diagnostic initial dépend de la logique d'ensemble de l'action.
Competing models of innovation informing agricultural extension, such as transfer of technology, participatory extension and technology development, and innovation systems have been proposed over the last decades. These approaches are often presented as antagonistic or even mutually exclusive. This article shows how practitioners in a rural innovation system draw on different aspects of all three models, while creating a distinct local practice and discourse. We revisit and deepen the critique of Vietnam’s “model” approach to upland rural development, voiced a decade ago in this journal.
The Women's Empowerment in Agriculture Index (WEAI) is a direct, multi-dimensional measure of women's access to resources and decision-making in various domains of agriculture. However, several challenges characterize its use: adaptation of questionnaires to local agricultural contexts, modifications to index construction once underlying activities and adequacy thresholds are modified, and sensitivity analysis. In this paper, the authors address such challenges based on our experience of adapting and using the WEAI across 3600 households in India.
Innovation platforms are widely used in agricultural research to connect different stakeholders to achieve common goals. This brief deals with the gender dimension in innovation platform and is part of the series of ‘practice briefs’ intended to help guide agricultural research practitioners who seek to support and implement innovation platforms.