This video campaign shows how the successful Katalyst Market Development Project in Bangladesh is facilitating access to high-value products, services and local sales markets. At the heart of this campaign is a new video featuring the cricket heroine Salma Khatun.
Katalyst, one of the leading market development programs in Bangladesh, wanted to investigate the scope for growth of agro-food processing industry in Bangladesh and define the interventions that could facilitate the growth by addressing the key barriers for growth and competitiveness. The study began with identifying prospective subsectors to analyse and understand the subsector-specific and overarching constraints and opportunities.
The study made a rigorous analysis of the production and export performance of the sector, challenges accompanying vegetables exports, backward and forward supply chain issues and requirements at the export destinations, and an assessment of government policies to address the supply side constraints in the vegetables exports.
Canvas of Change brings you stories from Phase 3 of the Katalyst and presents the positive impact that this project is achieving.
This publication is providing a glimpse into how Katalyst is realising systemic change by making market systems more inclusive. As a result of the systemic changes, farmers are empowered to increase their incomes and improve their livelihoods, private companies are changing their business models as they recognize the buying power of small farmers and cater to their needs, and the public sector fulfills its role of supporting the poor more effectively by creating conducive enabling environments.
Katalyst project has been facilitating awareness raising on the importance of balanced fertiliser application in Bangladesh since 2006.
The ‘Licensing Fish Brood Import’ mini case study shows how Katalyst facilitated the linkage between local hatcheries and international brood sources and together with the Department of Fisheries established a standard operational procedure for brood import
Often, farmers excessively use chemical pesticides with detrimental effects on environmental and human health.The ‘Commercialising Bio-Pesticides in Bangladesh’ mini case study explains how the Katalyst project and private sector partner Ispahani Agro Ltd. formulated a policy recommendation on the amendment of the 1985 Pesticide Act to make the proper registration and marketing of “Bio-Pesticides” possible, allowing companies to market and distribute IPM products to a mass audience.
The goal of both of this report is to draw lessons from Katalyst’s experience which could be used more broadly. As the private sector assumes a more significant role in the architecture of development it is important to understand more clearly what benefits companies might get from greater engagement; and also what actions work best to facilitate inclusive market approaches.
Inclusive Market Development (IMD) has potential to promote the economic development of the country through the collaborative efforts of different stakeholders (both public and private), by establishing new norms, delivering well-targeted programmes, and providing support to accelerate the pace of change.