Everyone Deserves A Catalyst

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This video campaign shows how the successful Katalyst Market Development Project in Bangladesh is facilitating access to high-value products, services and local sales markets. At the heart of this campaign is a new video featuring the cricket heroine Salma Khatun.

What do cricket stars and smallholder farmers have in common? Everyone has overcome difficult situations in life or achieved a special accomplishment thanks to a “catalyst”. A catalyst is an instrument that inspires us and helps us to realise our full potential. A catalyst can be a single mother who is always there for her children, or a teacher who brings out the best in his students, or even something as abstract as an inspiring book.

In particular, the video tells how Bangladesh’s cricket star Salma Khatun and the fish farmer Shilpi Rani Biswas each found their success in life through a catalyst.

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