This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
The purpose of the article is to study the scientific and applied principles of the development of commercialization of innovations in the agro-industrial sector in Ukraine as a direction of support of its leadership positions in the world market of agro-industrial products. As a result of theoretical generalization and comparison of the views of leading scientists, the author‘s approach to the determination of the essence of commercialization of innovations has been substantiated.
The present study aims to characterize a new type of business ventures-agtech companies. Researchers conducted 3 interviews with the owners of agtechs located in Agtech valley and then by using a quantitative approach, collected secondary data of 74 firms from the Brazilian largest agricultural technology Science Park. This article contributes to the literature by characterizing the emerging type of new technology-based ventures within the agribusiness context.
Agricultural machinery manufacturers historically referred to the intermediate players for selling, maintenance, customer service and/or training of equipment appear to interact with farmers and end-users. Intermediate players have therefore faced the burden to master the technology, in constant evolution, and the associated training needs at the interface between sophisticated equipment and the end-user and its sociological characteristics (age, education, background, etc.).
It has long been recognized that investment is needed to build capacity in Science Technology and Innovation (STI) particularly in low and medium income (LMI) countries. Yet there is little understanding as to how to do this.
Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.
Innovation is important for development in the private sector, but inevitably public sector also needs innovation to enhance services and processes, with research on employee-driven digital innovation in public organizations being limited. Was proposed a study in a public organization based on action design research (ADR) methodology to enhance theoretical knowledge and develop practice in relation to employee-driven digital innovation.
The article emphasizes that for the innovative development of the Russian agricultural industry and ensuring the national food security, it is necessary to create a research and development sector in the field of food production; reform the education system for the innovative development of the agricultural industry; re-equip the agricultural industry; build a system of agricultural advisory support for producers; create an intellectual property protection system; improve legal standards for regulating innovation, research and development; pay attention to the needs of agriculture and agro-
The task of creating a single supranational payment market is to ensure its maximum independence, which correlates with the tasks of the competitive leading economic development of countries - the transition to a digital technological structure. To increase the efficiency of the generation of payment innovations with their subsequent diffusion into the agricultural sector, to strengthen the economy’s resistance to risks, a transfer of innovative institutional, organizational and informational forms of activity is necessary.
In terms of macroeconomic and geopolitical instability, in order to increase the competitiveness of agro-food complex of the Russian Federation in world food markets, a scientifically based choice of institutional solutions is required to increase innovative activity in the agricultural sector and to ensure the transfer of technologies used in industries related to agriculture.