Green Extension is an umbrella term used to describe rural advisory services which support the scaling up of sustainable agriculture. This encompasses a range of methods to promote various types of content. What these approaches have in common is a process of socio-ecological learning, i.e., supporting farmers to analyse local problems and opportunities, and test alternative practices under local conditions.
How do innovations move from the edges to the core of what an organization does? For maximum impact, innovations must cease to be innovative and become institutionalized and normalized.
Mission-Oriented Innovation Policies (MOIPs) are one approach that can advance the required transformations. As our colleague Philippe Larrue noted in a 2021 paper, MOIPs are "a co-ordinated package of policy and regulatory measures tailored specifically to mobilise science, technology and innovation in order to address well-defined objectives related to a societal challenge, in a defined timeframe".
This brief summarises the publication ‘Mobilising the potential of rural and agricultural extension’ that was prepared for the Global Conference on Agricultural Research for Development (GCARD) in Montpellier, March 2010. Rural advisory services are key to putting smallholder demands at the centre of rural development, ensuring food security, and dealing with risks and uncertainty. The brief focuses on five opportunities to mobilise the potential of rural advisory services.