The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain
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ISSN:
2171-9292
Licencia de recurso:
Derechos sujetos al permiso del propietario
Tipo:
Artículo de revista
Revista:
Spanish Journal of Agricultural Research
Número:
3
Volumen:
11
Descripción:
The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain
Año de publicación:
2019
Palabras clave:
food product innovation
innovativeness
consumer behavior
means-end chain
laddering
Spain