The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain
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ISSN:
2171-9292
Licence de la ressource:
Droits soumis à la permission du propriétaire
Type:
Article de journal
Journal:
Spanish Journal of Agricultural Research
Nombre:
3
Volume:
11
Description:
The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain
Αnnée de publication:
2019
Μots-clés:
food product innovation
innovativeness
consumer behavior
means-end chain
laddering
Spain