In this paper is studied the case of Trentino, an Italian Alpine region where alternative food chains are quickly developing, by comparing the development of alternative markets in this context with other Italian peri-urban areas. The mountain environment makes it very difficult for farms to standardize their products according to the requirement of the large retailers. Through alternative food chains, the typicality of products and the savoir faire of the farmers – representing the two main factors of products’ added value – are endorsed and more easily communicated to the market. Data from a survey conducted on short food chain consumers show that they are inherently more careful to these particular cues of the products, as a result of a lifestyle that makes them more attached to identity and origins, as well as being more proud of their territory
En este artículo si demuenstra la experiencia Campagna Amica es relevante desde varios puntos de vista: por su amplia dimensión territorial, por el número de agricultores implicados, por el protagonismo de un importante sindicato agrario (Coldiretti), y porque pone de manifiesto...
The economic globalisation has opened new pathways for commerce and triggered a logistical revolution, which in turn has produced enormous technological innovations. In this context, the role of startups is becoming increasingly crucial since they are positioning themselves as innovation...
Networks and partnerships are commonly-used tools to foster knowledge sharing between actors and organisations in the Agricultural Knowledge and Innovation System (AKIS), but in Europe the policy emphasis on including users, such as farmers and foresters, is relatively recent. This...
Proven that the adoption rate of a new product is influenced by the network characteristics of the early adopters, the aim of this paper is to find the network features of the early adopters associated with high adoption rates of...
In recent decades, the confluence of different global and domestic drivers has led to progressive and unpredictable changes in the functioning and structure of agri-food markets worldwide. Given the unsustainability of the current agri-food production, processing, distribution and consumption patterns,...