Innovation Activity in Regional Agriculture: Evaluation of Management and Proprietors’ Readiness

The core idea of the article is the existence of complicated array of deterrent factors that influences innovation activity of agriculture organizations, and subjective, psychological factors among those factors as well. The main goal of this work is to assess the top management and proprietors’ of AIC enterprises readiness to implement the innovations. As a research’ working hypothesis used the decisive role of human factor in answering the question whether to innovate or not. Research hypothesis was tested by representative sample survey formed from AIC enterprises’ top managers, small and medium sized agribusiness enterprises owners. Use of standardized methodic of psychological testing of main innovation readiness components let the study to estimate an overall level of innovation readiness as fairly low. The most problematic component appeared to be an organizational readiness, especially in comparison with relatively high results of personal and cognitive readiness