This teaching case study is to stimulate readers to think strategically and come up with innovative solutions to the challenges that Songxiaocai faces. The materials used to write this case is drawn from the sources including the semi-structured interviews with managers within Songxiaocai Company, online information, and materials

The goal of this work is to review methodologies to analyze value chains, particularly within the agribusiness sector. The first part of the analysis delves into the value chain concept, with the aim of discovering how the concept has changed from an historical perspective, and what would be an acceptable narrow definition.

Nigeria is arguably the largest importer of dairy products in Africa. Available statistics shows that up to 98% of the total dairy products consumed in the country are imported; and that about 75% of the entire dairy market is controlled by FrieslandCampina WAMCO (FCW). The purpose of this study is to examine the basis for the prevailing import orientation in the dairy industry since 1973. Is the orientation traceable to operations of multinational companies or the institutional and governance challenges in the country?