The study responds to the request by farmers in the Hohoe and Jasikan Rice Innovation Platforms, to identify traders and consumers’ rice preferences to enable them produce rice varieties that meet users’ demands. The study provided strategic guidelines for the development of a marketing and promotional plan for locally produced rice in Ghana. The report is structured as follows: Chapter one introduces the study including the study objectives, design and methodology. Chapter two presents findings of the market study with a focus on rice traders in Accra and Hohoe while Chapter three provides the findings of the consumer studies carried
out in Accra and Hohoe. Chapter four presents the proposed marketing and promotional plan for locally produced rice as well as recommendations for improving the local rice value chain
This report describes the 2012 NAIS Assessment was piloted in 4 countries: Botswana, Ghana, Kenya and Zambia. Data were collected through a survey questionnaire, open-ended interview questions, and data mining of secondary sources. A team led by a national coordinator took...
The Government of Mozambique is seeking to achieve its strategic objectives and targets for socio-economic and political development by intensifying the implementation of its five-year government plan (PQG). It is also taking preparatory steps for the next phase of its...
This report aims to analyse the rice innovation platform in Mali. Starts showing the most recent data about production, area, importation and exportation. Discuss about the importance of the rice in the Malian economy, describe the main frameworks of the...
This report is divided in 3 studies that acess the status of the agricultural innovation in Ethiopia.
Study 1 is the “situation analysis of agricultural innovations in the country” and provides succinct background on the spate of agricultural innovation in...
To establish an effective monitoring and evaluation system that would effectively measure progress towards achieving the project objectives and targets, different data collection methods including surveys, focus group discussions and participatory workshops were conducted. Data were collected to have an...