Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices
Voir les résultats en:
Région:
ISSN:
2171-9292
Licence de la ressource:
Droits soumis à la permission du propriétaire
Type:
Article de journal
Journal:
Spanish Journal of Agricultural Research
Nombre:
17
Volume:
2
Description:
The aim of this study is try to assess the potential of a hybrid approach to unravel consumer behaviour in agri-food markets. Concretely, the hybridization of the attitudinal approach, by means of the classical-utility theory, is explored, which represents a novelty in the literature where those attempts are truly scarce for foodstuffs.
Αnnée de publication:
2019
Μots-clés:
consumer behaviour; theory of planned behaviour; classical utility economic theory; olive oil markets; structural equation modelling; partial least squares