Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices
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ISSN:
2171-9292
Licensing of resource:
Rights subject to owner's permission
Type:
journal article
Journal:
Spanish Journal of Agricultural Research
Number:
17
Volume:
2
Description:
The aim of this study is try to assess the potential of a hybrid approach to unravel consumer behaviour in agri-food markets. Concretely, the hybridization of the attitudinal approach, by means of the classical-utility theory, is explored, which represents a novelty in the literature where those attempts are truly scarce for foodstuffs.
Publication year:
2019
Keywords:
consumer behaviour; theory of planned behaviour; classical utility economic theory; olive oil markets; structural equation modelling; partial least squares