This paper addresses this gap by examining the nature of disruption to farm advisors from data-driven smart farming and identifies the challenges and opportunities. The authors aim to better theorize smart farming innovation by examining the advisory role to provide insights for technology developers, and policy directions for governments in relation to supporting uptake of farming innovations.
In this paper is presented insights from a co-design process with private farm advisers and ask: What enables farm advisers to engage with digital innovation? And, how can digital innovation be supported and practiced in smart farming contexts? Digital innovation presents challenges for farmers and advisers due to the new relationships, skills, arrangements, techniques and devices required to realise value for farm production and profitability from digital tools and services.