Supporting and practising digital innovation with advisers in smart farming

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journal article
NJAS - Wageningen Journal of Life Sciences
In Press, Corrected Proof
Ayre, M.
McCollum M.
Waters W.
Samson P.
Curro A.
Nettle, R.
Paschen, J.
King, B.
Reichelt, N.

In this paper is presented insights from a co-design process with private farm advisers and ask: What enables farm advisers to engage with digital innovation? And, how can digital innovation be supported and practiced in smart farming contexts? Digital innovation presents challenges for farmers and advisers due to the new relationships, skills, arrangements, techniques and devices required to realise value for farm production and profitability from digital tools and services. It is showed how a co-design process supported farm advisers to adapt their routine advisory practices through recognising and engaging with the social, material and symbolic practices of digiware in smart farming. We demonstrate the need to recognise ‘digiware as constituted in and by heterogeneous practices from which possibilities for digital innovation emerge. These possibilities include the increased capacity of farm advisers to identify the value proposition of smart farming tools and services for theirs and their clients’ businesses, and the adaptation of advisory services in ways that harnass and mobilise diverse skills, knowledge/s, materials and representations for translating digital data, digital infrastructure and digital capacities into better decisions for farm management

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Digital innovation
Smart farming
Farm advisers