Use of supply chain planning tools for efficiently placing small farmers into high-value, vegetable markets

In this paper, is introduced an integrated supply chain planning tool for fresh vegetables that takes into consideration the characteristics and resources of three specific states in Mexico, to make recommendations in terms of the crops to be planted, the timing of planting and harvesting, and what markets to target such that the farmers’ profits are maximized. Also relevant is the selection of the appropriate agriculture technology level (e.g. open field, shade structures, or greenhouse) within each region analyzed. A case study based on fresh produce exporting regions of Mexico is presented. The results of the case study show that the judicious use of protected agriculture technology can render significant additional profits for farmers.