Environmental Factors That Influence the Agricultural Innovation: Evidence from Thailand

Agriculture developments have revolutionized the overall agricultural practices however, the small farmers are still suffering as they were not able to cope with the fast-paced changes. Thus, it still poses a threat to their survival. The study has attempted to explore how the environment can motivate a small farmer to adopt the agriculture extension. The study also examined how environment stimulates the intrapreneurship of a small farmer. For this purpose, data was collected from the farmers of Thailand and Smart-PLS was used for data analysis. The results of the study depicted a significant positive association between environmental hostility and agriculture extension. Further results also showed a significant relationship between dynamisms and agriculture extension. More importantly, the study results revealed that intrapreneurship acts as a positive mediator between the relationship of environment and agriculture extension. All the hypotheses are accepted