Evaluation of agricultural extension model sites approach in Iran

Evaluation provides effective feedback for development plans and programs. In this respect, it is of utmost importance to ensure that the outputs of agricultural extension and education projects are compatible with the ones expected. Therefore, the main purpose of this study was to evaluate agricultural extension model sites approach from actors’ perspectives and to analyze their gaps via the context, input, process, and product (CIPP) evaluation model. The study was quantitative, applied, survey-based, and causal-comparative in terms of nature, purpose, methodology, and type of research, respectively. The samples included 150 main and follower farmers from a total number of 40 model sites and 37 subject-matter experts selected using the random and purposive sampling methods, respectively. The results of the gap analysis indicated that the largest negative gap between the views of the experts and the farmers was associated with the input evaluation stage and the smallest gap was related to the site re-engineering. Accordingly, much more attention should be paid to building and maintaining the trust of farmers during the early stages of planning for and implementation of agricultural extension model sites.