Governance of market-oriented fresh food value chains: export chains from New Zealand



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https://ageconsearch.umn.edu/record/269551/files/ifamr2017.0063.pdf
ISSN: 
1559-2448
Provider: 
Licensing of resource: 
Rights subject to owner's permission
Type: 
journal article
Journal: 
International Food and Agribusiness Management Review
Number: 
2
Volume: 
21
Author(s): 
Trienekens J.
Venzen M.
Lees N.
Saunders C.
Pascucci S.
Description: 

The aim of this study is to explore how the governance of a global food value chain can facilitate the value chain’s market orientation. The study applies a multiple case study design. Four in-depth case studies were conducted on global food value chains from New Zealand to Western Europe dealing with the products apples, kiwis, venison and lamb. Interviews were conducted with actors from these four value chains in the Netherlands as well as in New Zealand. In each value chain actors with similar functions were interviewed in order to make the results comparable. Analysis of the case studies shows that network governance (i.e. leadership, shared governance and facilitation), contractual agreements (i.e. type and content: price, volume, quality) and informal relationships (i.e. trust and commitment) can contribute to the market orientation of a value chain.

Publication year: 
2018
Keywords: 
market orientation
value chain governance
fresh global food chains