Rethinking Communication in Innovation Processes

In innovation studies, communication received explicit attention in the context of studies on the adoption and diffusion of innovation that dominated the field in the 1940‐1970 period. Since then, our theoretical understanding of both innovation and communication has changed markedly. However, a systematic rethinking of the role of communication in innovation processes is largely lacking. This article reconceptualises the role of everyday communication and communicative intervention in innovation processes, and discusses practical implications. It is argued that we need to broaden our perspective on the types of (communicatively supported) intermediation that an innovation process includes and requires.