Social innovations triggered by videos: Evidence from Mali



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https://agroinsight.com/downloads/Articles-Agricultural-Extension/2014_Social-innovations-triggered-by-videos-in-Mali-Bentley-et-al-2014.pdf
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Type: 
report
Author(s): 
Bentley, J.
Guindo, S.
van Mele, P.
Zoundji, G.
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Description: 

Since 2012, hundreds of organisations across West Africa have shown a series of ten videos on Fighting striga and improving soil fertility to farmer groups and rural communities. This paper asks if a village would change its social structure just because they watched these videos? Field research in Mali revealed that the answer is yes, sometimes, especially if they watched the videos in groups and saw other farmers in the videos doing group activities.

Publication year: 
2014