This brochure presents the Programme on Bridging the Rural Digital Divide, that begun in 2003 under the implementation of the Food and Agriculture Organization of the United Nations (FAO). The programme highlighted innovative approaches to knowledge exchange that were taking advantage of new (at that time) digital technologies, and that were based on synergies between information management and communication for development. At the time this was referred to as "information and communication for development"(ICD).
Cette brochure présente un programme stratégique intitulé «Combler le fossé numérique en milieu rural», mis en œuvre en 2003 pour l’Organisation des Nations Unies pour l’alimentation et l’agriculture (FAO). Le programme exposait des approches novatrices pour le partage des connaissances qui tiraient partie des nouvelles technologies numériques (de l’époque) et qui s’appuyaient sur des synergies entre la gestion de l’information et la communication pour le développement. A l'époque cela était appelé «information et communication pour le développement" (ICD).
Este folleto presenta el Programa estratégico para “Reducir la Brecha Digital en el Medio Rural”, implementado en 2003 por la Organización de las Naciones Unidas para la Alimentación y la Agricultura (FAO). El programa destacó enfoques novedosos para el intercambio de información, que aprovechaban de nuevas (en ese tiempo) tecnologías digitales, y se basaban en sinergias entre la gestión de información y la comunicación para el desarrollo. En ese momento este proceso se llamaba "Información y Comunicación para el Desarrollo" (ICD).
The topics addressed in this book are of vital importance to the survival of humankind. Agricultural biodiversity, encompassing genetic diversity as well as human knowledge, is the base upon which agricultural production has been built, and protecting this resource is critical to ensuring the capacity of current and future generations to adapt to unforeseen challenges.
Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.