Este articulo describe la realización de talleres con la finalidad de reflexionar sobre las acciones de comunicación en el territorio que aborda el proyecto del INTA: “Aportes para el desarrollo sustentable del área geográfica Valle Central y Este de la provincia de Catamarca” Además, para la construcción de la estrategia de comunicación, los talleres formaron parte de un proceso que demandó varias instancias de reflexión y de cambio de mirada sobre el alcance de la comunicación. El primero se efectuó en noviembre del 2013, luego en el 2014 y otro en el 2016.
Un problema que enfrenta la producción nacional de madera aserrada es la pérdida de competitividad frente a la madera importada. Para el periodo 1993-1995, la producción nacional abastecía el 80% del consumo nacional y para el 2001-2003 sólo el 3%. Con el objetivo de determinar los factores que podrían revertir esta tendencia, se usó un modelo de programación no lineal
The aim of this paper is to analyse whether the family control exerts a significant influence on profitability in agri-food companies that have been vertically integrated. This assumption is based on the idea that family-owned firms better overcome the internal conflict that arises in a company by reducing transaction costs. We have analysed the determinants of the profitability and its annual increase, considering the kind of company and its sector
The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain
This teaching case study is to stimulate readers to think strategically and come up with innovative solutions to the challenges that Songxiaocai faces. The materials used to write this case is drawn from the sources including the semi-structured interviews with managers within Songxiaocai Company, online information, and materials
The goal of this work is to review methodologies to analyze value chains, particularly within the agribusiness sector. The first part of the analysis delves into the value chain concept, with the aim of discovering how the concept has changed from an historical perspective, and what would be an acceptable narrow definition.
Con la finalidad de evaluar prácticas de gestión de innovación tecnológica en Pequeñas y Medianas Empresas (PyMES) agroindustriales del Estado de Chihuahua, se diseñó y aplicó un instrumento, tomando como referencia el concepto establecido por la Organización para la Cooperación y el Desarrollo Económico (OCDE).
Ante la poca oferta de textos que, aplicando los conceptos de marketing al área de los Agronegocios, indiquen cómo detectar oportunidades de mercado, se presenta una propuesta sobre cómo ayudar al estudiante en estos aspectos. La enseñanza que se entrega a los estudiantes incluye los conceptos de mercado, en que se les propone y recomienda partir de las necesidades del consumidor, generar ideas y luego evaluarlas, lo que está muy bien, siempre que se conozcan dichas necesidades.
Looking at local learning capacity and systems of relations can help to understand the potential to develop innovation within a specific context. This work contributes to the definition of new actors who are developing innovation for sustainability in rural areas. The study focuses on the knowledge systems of farmers who are applying alternative breeding strategies: it uses a network approach to explore the knowledge system in which individual farmers are embedded in order to understand their specific relational features.
Nowadays, there are a number of projects tackling on challenges around which this study is based. For instance, the ultimate goal of the current project SKIN is to create a permanent stakeholders’ association on short food supply chain (SFSC) that works on the joint economic growth of the agricultural sector through the exchange of local food practices and through coaching sessions stimulating innovation. It creates a European network of best practices in SFSC that addresses the fragmentation of knowledge in the agricultural sector and supports bottom-up innovation initiatives.