This paper investigates the current research on how consumers select the foods they buy and how they define ‘quality’. Consumer decisions are complex and whilst a few consumers prioritise local above all other factors when selecting food, for most local is simply one of multiple factors which influence the food choices they make. Short Food Chains are not necessarily local but are based on supply chains with fewer steps in the chain from producer to consumer. Short Food Chains ensure that
more of the value of the food is returned to producers and allows consumers to have a more direct connection to where and how their food was produced. Short Food Chains tend to exhibit features which consumers increasingly value, whether these be traceability and provenance, organic, familiarity, tradition or a connection to a specific place and culture. These strengths of Short Food Chains suggest that there is real potential to see major growth in this sector in the coming decade. As Kotler
observed, you have to sell to the pocket, the heart and the soul and, in the food sector, embracing Short Food Chains can help producers to do this
This brief evaluates the needs in order to Albania develop a competitive Fruit and Vegetable market.The fruit and vegetable sector represents 20 percent of Albanian agriculture but contributes 36 percent of its exports and this share is expected to increase. The note...
Cet article tente de relever ce qui, en économie agricole ou agroalimentaire et en statistique agricole, contribue à définir « l’agriculture de firme » parmi l’ensemble des exploitations agricoles françaises. Même si l’exploitation familiale tend à éclater, elle reste la...
LenCD has prepared a joint statement on results and capacity development (presented in this publication), which stresses that meaningful, sustainable results are premised on proper investments in capacity development and that these results materialize at different levels and at different...
By referring to the developments of transition theories, this paper analyse the innovation pathways involving the wheat-bread value chain in Tuscany (Italy). The analysis sheds light on the relevance of the nature of social innovation carried out by grassroots initiatives...
El objetivo de esta investigación fue identificar la oferta y demanda tecnológica para plantear alternativas en la innovación de la cadena agroalimentaria de maíz en el estado de Hidalgo, México. Se realizaron las siguientes etapas: 1) caracterización de la cadena;...