Integrated farm management for sustainable agriculture: Lessons for knowledge exchange and policy

Using a mixed methods approach, this study gathered the views of farmers, farm advisors, and industry representatives about integrated farm management in England and Wales, and interpreted these through a theoretical framework to judge the strength of the concept. Overall, the general principles of Integrated Farm Management were found to be coherent and familiar to most of our respondents. However, the concept performed poorly in terms of its resonance, simplicity of message, differentiation from other similar terms and theoretical utility. The reflect on the research findings in the context of other ways to promote sustainable agriculture, drawing out messages for policy and knowledge exchange in England and Wales, as well as elsewhere