Linking Farms to Markets: Reducing Transaction Costs and Enhancing Bargaining Power



View results in:
https://doi.org/10.1007/978-3-030-14409-8_8
Countries: 
Region: 
DOI: 
10.1007/978-3-030-14409-8_8
ISBN: 
978-3-030-14409-8
Provider: 
Licensing of resource: 
Creative Commons Attribution (CC BY)
Type: 
book chapter
Book Source: 
Transforming Food Systems for a Rising India
Author(s): 
Pingali P.
Ayar A.
Abraham M.
Rahman A.
Publisher(s): 
Description: 

Market access determines the income of agricultural households and incentivizes the cultivation of diverse crops. Markets in India are mostly unorganized with limited infrastructure limiting their ability to cater to quality requirements and specifications demanded by urban consumers. Therefore, parallel to traditional markets, direct linkages with farms and alternative markets based on electronic sales platforms, new commodity futures and warehousing systems are needed. In this chapter, the authors discussed the scope of small farms to effectively link to value chains and new marketing platforms. The paper shows that reducing transaction costs, developing and improving market infrastructure and limiting the influence of intermediaries are critical. Also, having producer organizations rectify scale disadvantages will enable better participation of smallholders in different marketing arrangements

Publication year: 
2019