Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples



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https://tapipedia.org/sites/default/files/applied_eco_perspectives_pol_-_2021_-_marette_-_can_foods_produced_with_new_plant_engineering_techniques_succeed_in_the.pdf
DOI: 
10.1002/aepp.13208
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Rights subject to owner's permission
Type: 
journal article
Journal: 
Applied Economic Perspectives and Policy
Pages: 
1-22
Year: 
2021
Author(s): 
Marette S.
Beghin J.
Disdier A.-C.
Mojduszka E.
Publisher(s): 
Description: 

We present a model for research and development (R&D) investment in food innovations based on new plant engineering techniques (NPETs) and traditional hybridization methods. The framework combines uncertain and costly food innovation with consumers' willingness to pay (WTP) for the new food. The framework is applied with elicited WTP of French and US consumers for new improved apples. NPETs may be socially beneficial under full information and when the probability of success under NPETs is relatively high. Otherwise, the traditional hybridization is socially optimal. A probable collapse of conventional apples raises the social desirability of new apples generated by NPETs and traditional hybridization.

Publication year: 
2021
Keywords: 
apple
consumer information
food innovation
gene editing
industrial organization
new plant engineering techniques
willingness to pay