Determinants of farmer participation in direct marketing channels: A case study for cassava in the Oyo State of Nigeria

This study focused on analysing the determinants of farmer participation in direct marketing channels using the case of the cassava sector in the Oyo State of Nigeria. The Bivariate Tobit model was applied in the empirical analysis, based on a primary dataset generated from 400 rural cassava farmers from the Oyo State of Nigeria. The main objective of this study was to analyse the effects of the determinants of farmer decision to either participate in the processor or middlemen marketing channels in the Oyo State of Nigeria. An empirical study on rural farmers’ participation in the cassava marketing channels is relevant because the cassava sector in the Oyo State of Nigeria provides numerous employment opportunities to rural farmers and other actors. The cassava processing sector in Oyo State is rapidly expanding, and it requires a constant supply of cassava output. Therefore, it is necessary to ensure that farmers have access to this direct market to encourage them to increase their cassava outputs