Development communication campaign promotes sustainable management of fall armyworm in Kenya
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Rights subject to owner's permission
Type:
interactive resource
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Description:
CABI and the Cereal Growers Association (CGA) have been sharing information with farmers in Kenya on how to effectively and safely manage the continuing threat of the invasive fall armyworm (Spodoptera frugiperda). This was achieved thanks to a development communication campaign that combined video sharing through a network of lead farmers and social media.
Publication year:
2021
Keywords:
Communication campaign
Sustainable management
Fall armyworm
Kenya
Smallholders
knowledge
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