Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature. There is a need to understand more about the roles SM play in farmer decision-making and agricultural innovation more broadly. Is farmer participation oriented to strategic, tactical or operational farm decision making? Little is known about differences in participation between farmers and rural professionals or about learning processes and knowledge creation in these virtual spaces. Does SM create spaces where participants engage on an equitable, trust forming and self-directed basis? What is the composition and global reach of these media networks? How rapidly and flexibly do they form, disband and reconfigure? To answer these questions, research methods used included 'Twitter Scraping software' and tools such as 'Twitonomy' to mine data off selected Twitter accounts and farmer forums. Also, online pasture based dairy farmer groups were examined in the Facebook study
Multi-actors networks are increasingly used by farmers to link between them and to be interactively connected with other partners, such as advisory organizations, local governments, universities, and non-farm organizations. Given the importance assigned to the agricultural innovation by EU resorting...
This presentation argues the need of green growth in agriculture, analyzes features of the innovation systems and ends with some policies practices. The presentation has been prepared for "Innovation and Modernising the Rural Economy", OECD’s 8th Rural Development Policy Conference, 3-5 October 2012 (Krasnoyarsk, Russian...
In this paper, presented at the 12th European IFSA Symposium (Workshop: "Generating spaces for innovation in agricultural and rural development") in 2016, the authors assess the integration of new entrants to small-scale farming into agricultural knowledge and innovation systems (AKIS), in...
A challenge for researchers and other developers of new technologies in agriculture is to find ways of communicating their results and recommendations. This challenge is particularly acute in regions in which farmers have limited access to education and where illiteracy...
This paper describes a novel approach to create a collaborative space for grassland innovations contributing to profitability of European grassland farms while preserving environmental benefits. Innovative modes of collaboration between practice and science are enabled by an international thematic network across eight European member...