Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices



http://revistas.inia.es/index.php/sjar/article/view/14155/4400
ISSN: 
2171-9292
Licensing of resource: 
Rights subject to owner's permission
Type: 
journal article
Journal: 
Spanish Journal of Agricultural Research
Number: 
17
Volume: 
2
Author(s): 
Salazar-Ordóñez M.
Rodríguez-Entrena M.
Description: 

The aim of this study is try to assess the potential of a hybrid approach to unravel consumer behaviour in agri-food markets. Concretely, the hybridization of the attitudinal approach, by means of the classical-utility theory, is explored, which represents a novelty in the literature where those attempts are truly scarce for foodstuffs.

Publication year: 
2019
Keywords: 
consumer behaviour; theory of planned behaviour; classical utility economic theory; olive oil markets; structural equation modelling; partial least squares
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